UGC is a buzzy new concept to most media organisations, but the principles enshrined in this digital acronym have long been at the core of Channel 4’s editorial mission. From the outset, Channel 4 opened its doors to its audience, encouraging them to participate through early interactive experiments such as Right to Reply
’s Video Box and The Slot. Channel 4 remains the only mainstream broadcaster that gives regular airtime to TV newcomers and up-and-comers, through strands such as Three Minute Wonder, First Cut and Coming Soon. It has also embraced the UGC revolution online, recognising that digital technology has made every viewer a potential content creator and that radically different relationships are called for.
In This Chapter
- Introduction
- Age of Abundance by Russell M Davies
- You Are What You Share by Charles Leadbetter
- Who Is Tom Anderson? by Cordelia Jenkins
- Gallery
Chapter Gallery
