Channel 4 has always attracted a far higher percentage of younger viewers than its rivals, as much through its commitment to new talent and ideas, as through its tone of voice and broader values and its targeted ‘yoof’ programmes. From The Tube
and Network 7 to T4 and Big Brother, Channel 4 has unerringly engaged and entertained this most hard to reach audience with programmes that dominate next-day conversations from the playground to the student union. Home-grown dramas like Hollyoaks and Skins, alongside imports like Dawson’s Creek and The O.C., have reflected the lives of young people, including the pressures and issues they face. Channel 4 intends to put its unique connection with this audience at the heart of its public service mission in a fully digital age.
In This Chapter
- Introduction
- In the Beginning Was… The Tube by Miranda Sawyer
- Skin Deep by Edward Behrens
- Too Much, Too Young by Oliver James
- Hearing Young Voices by June Sarpong
- Youth is Back by David Bain
- Growing Up by Rose Heiney
- Gallery
Chapter Gallery
