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The fantasy of domestic bliss exists because of the sexual revolution, rather than in spite of it, believes Rita Konig , author of Domestic Bliss: Simple Ways to Add Style to Your Life

The New Domesticity

The rise in domesticity doesn’t, in my view, have anything to do with anti-feminism, it is simply to do with femininity. If men liked spritzing linen, baking cakes and getting excited about their dinner party for eight and what china they were using, would it be considered a perfectly ordinary feminist activity? It is such a shame when equality gets confused. It is totally bewildering this idea that being feminine should have anything to do with how seriously a woman is taken at work. I never want to sit through a football match or discuss the power of one car engine over another and I will not expect a heterosexual man to get into a deep and meaningful discussion about 500-count bed linen or lipstick. Equally, I have never thought that I should be treated any differently from a man at work. Just because men aren’t into domesticity, it doesn’t mean it is putting women back 40 years if they are.

There is another minor detail here. The popular domesticity that everyone is so amazed by today is not exactly what women struggled and fought against 30 years ago. Girls aren’t tossing aside their power suits in favour of house coats and heated rollers so that they can run home and look after their husbands. The new domesticity is about looking after themselves: lighting a couple of scented candles, using some expensively efficient cleaning products and having a dinner party. And before there is a great collective feminist heave and more uproar from the working mothers at the back, this might not be how real life is lived, but this particular ‘domesticity’ is gaining popularity. It is not the actual hoovering women are dancing about the place over, it’s about the end result, using a few nice products.

Shopping opportunities are ‘of course’ the other great female activity. Previously, domesticity was about everyone else – bringing up children and looking after husbands under the judgmental eye of one’s neighbours. Today, it is about us. Who doesn’t want to come home from work to a place that looks good, smells delicious and is comfortable to be in? It is in our nature, it is just this time it is on our terms, thanks entirely to the feminist fight.

Desperate Housewives, from 2005

Desperate Housewives, from 2005

Desperate Housewives, from 2005

Desperate Housewives, from 2005

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